Advertising, the right attitudes, mentality and strategy to adopt Advertising and how to get results can be somewhat of a mystery to many business owners. However, I often hear many misguided attitudes around marketing generally, especially when it comes to the aspect of advertising. Almost as though people aren’t thinking straight and look at the
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Refocusing branding, reputation and value proposition The events of 2020 have impacted all of us in business. Just a few have seen a positive influence; unfortunately, the majority experiencing negative results on income, revenue streams and market confidence. Specific sectors have encountered significant disruption, such as hospitality, and further exasperation with the additional lockdowns and
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Do you fear marketing? Has it not worked for you? Have you ever ‘planned’ to be successful with your marketing? In my many years as a business coach, I regularly come across businesses that don’t have a marketing plan or strategy, or even, a small predefined annual budgetary spend for marketing. It is ubiquitous for
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Should I be thinking about scaling my business? We are in a period that is unprecedented, unusual, and most undoubtedly, unpredictable. Probably, the most unpredictable economic period in modern times. However, in answer to the headline, I would say most definitely a very big and proactive do not delay, YES. Now given we still have
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Remaining fluid, flexible and in-touch with market conditions As the country approaches a \’new normal\’, a term I think is probably being slightly overused and somewhat outdated, businesses are now getting back to a current and somewhat fluid normal. Uncertainty still prevails, but the desire to take whatever comes our way in our stride is
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When a lack of confidence gets in the way of rational thinking I suspect most of us have been thinking a great deal more about our business and specifically the future, possibly more than we have ever done before. The old normal seems an age away, albeit just a few months, and the new normal
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Has there ever been a more appropriate time to press the accelerator? The strangest of times have presented us all with many rather unexpected tasks we wouldn’t have even contemplated just a few months ago. Except for a few industries, many of us in business have experienced a significant drop in income, resulting in regular
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How are businesses preparing for a post-virus world? It seems inconceivable to consider anything beyond business survival in these difficult times. A catastrophic situation for many business owners, but it’s not unthinkable to think that eventually, and hopefully sooner rather than later we will see the green shoots of normality return. It may bring an
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Are you ready with your business continuity plan? On the 16th of September 2007, dozens of people started to queue outside of Northern Rock branches situated in high streets right across the UK. It was the start of what is now known as the credit crunch. It was a painful and deepening shock to the
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The complexities in running a business very often see business owners becoming expert jugglers, with the need to deal with numerous tasks and a diversity of issues, some of which may be ironing out problems that you and the business face on a day-to-day basis. In my capacity as a business coach dealing with a
Nine of the biggest challenges that face business owners today! Read More »
My initial complementary no obligation session for business owners consists of two hours, giving advice and insight into opportunities for your business.
