November 2020

Advertising, the right attitudes, mentality and strategy to adopt Advertising and how to get results can be somewhat of a mystery to many business owners. However, I often hear many misguided attitudes around marketing generally, especially when it comes to the aspect of advertising. Almost as though people aren’t thinking straight and look at the

Refocusing branding, reputation and value proposition The events of 2020 have impacted all of us in business. Just a few have seen a positive influence; unfortunately, the majority experiencing negative results on income, revenue streams and market confidence. Specific sectors have encountered significant disruption, such as hospitality, and further exasperation with the additional lockdowns and